Wait, They’re Making That Much a Day?
The newest mobile game craze? Candy Crush Saga. Here’s how Candy Crush, and it’s developer King, stack up against competitors and predecessors.
Every year there’s the new game: BubbleSpinner, Words with Friends, Robot Unicorn. Each rises and fall, accepting the fate of gaming impermanence.
Except Candy Crush Saga.
King, the developer of Candy Crush, has seemingly surpassed other gaming monarchs, and even other tech companies with proven mass appeal. We take a look at AppData’s Facebook analytics to see how King (and Candy Crush) stack up.
Monthly active users
Candy Crush: 45, 453, 630
FarmVille 2: 31, 598, 202
Spotify: 27, 649, 679
Pinterest: 22, 873, 569
User base
King: 150, 201, 156
Zynga: 147, 279, 657
Microsoft: 72, 242, 150
To put this in perspective, Zynga and King each have more users than the entire population of Russia, which clocks in at 143,400,000. An individual game may be cheap, but if the equivalent of an entire country (and not a small one) is playing it, the revenues add up.
Facebook Likes
Candy Crush Saga: 35, 403, 802
FarmVille 2: 8, 813, 901
Spotify: 3, 729, 496
Pinterest: 2, 730, 533
Daily (yes, daily!) Revenue (according to ThinkGaming)
Candy Crush Saga: $632,867
Clash of Clans: $527,389
Hay Day: $474, 650
MARVEL War of Heroes: $421, 911
It remains to be seen if King will have a long lifespan or if it’s just an extremely lucrative short-term fad. Already, King is preparing for an IPO.
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