So where is Groupon Spending that $950 Million of Funding?
Well for a start existing investors are going to be taking $345 million off the table and cashing out.
It looks like they’ll be spend the rest by throwing giant wads of cash at Google Adwords, Facebook and display advertising. They’re not limiting themselves to targeted ads either:
Buying expensive generic keywords like “toys” is expensive, but with $950 million to play with what else are they going to spend it on?
Leave a Reply