Today Sparq, a mobile marketing company announced that Yahoo has acquired it. In a short blog post announcing the deal, the company did not disclose the purchase price.

Yahoo declined to confirm details of the deal. Sparq’s team will be joining Yahoo’s Sunnyvale campus.

Before it was acquired, Sparq raised a total of $1.7 million over several small rounds, most recently picking up more than $650,000 last year.

The company, according to its CrunchBase profile the company provided a mobile marketing solution that helped users, according to a Yahoo spokesperson, “jump from app to app to discover, consume and engage with content.” The fit with Yahoo is quite plain: Yahoo needs to monetize its mobile userbase if it wants its mobile-first strategy to drive lacking revenue growth. Picking up a firm that specializes in that space is reasonable.

And, given how little the company raised, it was likely a cheap pick up for Yahoo.