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Listen Carefully

3153773461_5cb15c81da_o There are lessons to be drawn from how people are talking about the technology services they are interacting with. Not just in general terms — whether they like or dislike a service and so on; but what more subtle linguistic signifiers might be expressing on their behalf. What reactions might be evident in language choice before those feelings are being consciously articulated as… Read More

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Listen Carefully
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