Cameleon Software, a publicly traded company on the Paris Bourse that automates price quotes, has been acquired for $33 million in an all-cash transaction by PROS, a holding company that specializes in big data software companies. The deal has the approval of Cameleon’s largest shareholders and now faces the process of regulatory approval.

Cameleon is in the increasingly competitive configure per quote (CPQ) market. Its technology streamlines a sales person’s quote-to-order process that integrated Salesforce, SAP, Oracle and Microsoft. It is available as a SaaS platform and for installation in the enterprise.

PROS provides solutions, mostly in the sales cycle, that helps customers use data more effectively, Its offerings are designed to find patterns and preferences within transaction data. Its solutions help customers determine which accounts are most likely to sell and at what price.

How this acquisition represents a big data deal is not entirely clear. Cameleon provides ways to configure quotes. It’s conceivable that data will get infused into the configuration process. But really, this is about trying to offer an end-to-end service to automate the sales process.

The acquisition points to a market that is starting to heat up. Apptus, a competitor to Cameleon, raised $37 million last month. And startups like Glider related which launched at TechCrunch Disrupt New York, has a related lightweight service that is getting some interest.