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Cricket360 Aims for Niche Cricket Audience

logo3Niche portals can fare well if the subject matter is engaging to a large enough group of interested individuals. Cricket360 is an India based community site that aims to allow cricket fans to create profiles, instant message, live video chat and catch up on the latest news.

The founders say they are going to differentiate themselves by “going beyond providing the regular historical and real-time statistical data and news and information like other sports portals.” Which presumably means they are aiming to create content themselves as well as hoping for user-generated content through their cricket-specific social network. What remains to be seen is whether cricket360 can lure enough dedicated cricket fans to interact and create interesting cricket based content on their site, rather than their own blog or social network. Taking a look at the company’s site, it looks like they are planning on creating multiple sports based portals, which may be where the value lies for this business.

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