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The Filter Bubble – What the Internet is Hiding From You

Content sites, ecommerce sites, news sites, social media, they’re all doing it. Personalising the web based on invisible algorithmic signals to decide what content to show you and what to filter out. Instinctively this feels like the antithesis of what the web was about when large numbers of people started getting online and publishing their own thoughts and opinions without the help of media gatekeepers. Eli Pariser gives an interesting talk at TED 2011, pointing out the inherent danger in this drive towards ever increasing personalised relevancy.

 

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The Filter Bubble – What the Internet is Hiding From You
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