Let’s Gift It is a relatively new website launched back in December 2010. It implements a simple business model giving users the opportunity to send gifts to other people. You may be wondering how this is different from other gift services. Well, it is, because it allows the gifts to be sent as a group.

The process is simple. All you need is a free account to start the process. Then it is up to you to choose an appropriate gift and send out invites to your friends or colleagues directly or via social networking websites like Facebook. Users can then visit the link and chip in with whatever amount they like. The contributions are anonymous as far as the recipient is concerned although the organizer can see this information. Everything from packaging to shipping is then taken care of automatically through the service interface.

Let’s Gift It uses Authorize as the payment processing system. The service also provides APIs for merchants to incorporate this functionality in their websites.

What they say about themselves

We help people buy and gift as a group. Lets Gift It is innovating in social commerce and gifting. We are one of the best social media apps enabling retailers and wish lists by providing a technology solution for social buying in electronic commerce. E-business and online merchandising sites are using social media campaigns to reach and engage with groups of buyers. Let’s Gift It taps into social networks to provide our e-Commerce partners with an alternative payment solution by deploying our SaaS group gift technology.

Why it could be a success

Simply put, small contributions pooled together can be used to buy something nice for a person you care about. Instead of individual gifts, people can use group gifting to buy something big and relatively expensive like iPod or a PS3.